About

Alison Maratos

BA, BSW, MSW,
Registered Social Worker, Psychotherapist

Hey there, I'm Alison!

Operations & Systems Expert for Therapists

Hi, I’m Alison Maratos, and I know firsthand how overwhelming it can feel to run a private therapy practice.


I’ve been there—drowning in unfinished notes, stressing over whether my documentation would stand up to scrutiny, and constantly feeling like I was dropping the ball. When I moved from working in community mental health into private practice, I thought I’d have so much more freedom.


But instead, I found myself buried in the “business” side of things, with no agency audits to keep me in check and no one to help me manage it all.

Like many therapists, I wasn’t prepared for the amount of paperwork, administrative tasks, and procedural stuff that came with running my own practice. It felt like there was a never-ending to-do list, and honestly, my ADHD brain just wanted to avoid it all.


I spent a lot of time beating myself up for not being able to stay on top of it, which only added to the anxiety. It wasn’t long before I started wondering if this was what I really signed up for.

Dear Therapist - it doesn’t have to be this way!

But then, out of necessity, I started figuring out little ways to make things easier. I’d experiment with systems, tools, and routines—anything that would help me get organized and make documentation less of a nightmare.


Slowly but surely, I found what worked for me. It wasn’t an overnight transformation, but over time, I realized I was finally keeping up with my notes, confidently managing the admin side of things, and no longer stressing over whether I was doing it “right.”


I even started ending my clinical days with a sense of accomplishment rather than exhaustion.


This shift didn’t just help me—it transformed the way I ran my practice. And I knew if it worked for me, it could work for others, too. So now, I help fellow therapists find their own version of what works.


I’m all about making the administrative side of practice less intimidating with practical strategies that save time, reduce stress, and help you feel in control.


I get how overwhelming it can all feel, but I also know it doesn’t have to be that way. There are simple, effective ways to stay organized and run a successful practice without burning out. If I can do it, you can, too!


These days, I’m passionate about helping other therapists find that balance, so they can focus on what they do best—helping clients—without worrying about all the admin that comes with it.


If you’ve ever felt like the business side of your practice is running you instead of the other way around, trust me, I’ve been there.


And I’m here to tell you, there’s a better way!

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